Sadly because she doesn't represent USA, RUS or JPN.
That should work exactly opposite! The skaters from the small federation countries should be given more support, because that way it spreads the sport to wider audience. And it is much harder to become very good when you don't have much competition around you, and no fans in your own country. I see even here that noone talks about her, despite she gave the cleanest program and definitely has a lot of charisma! Please, Ivett, show them tomorrow again how good you are!