- Joined
- Aug 25, 2017
Yes I was thinking about this after I mentioned the thread views and actually thinking number of unique members that enter/view a thread was actually a better idea of how many are interested in a discipline - with constant bickering there’s a lot of posts or views likely from the same handful of people.
Anyone have any stats on profitability? Sometimes I see the large number of empty seats at the smaller events and wonder if they are able to break even on event costs.
When the ISU talks about popularity of the sport I do assume they bring it back to money earned. For the events it’s ticket sales and merchandise sales at the venue, for broadcast it’s likely commercials. I don’t have cable so I’m stuck with NBC with Tara and Johnny, but the majority of ads are Viking Cruises and SPCA, although prime time broadcasts seem to be more varied on advertisements. The typical broadcast time for me ends up being noon to 3 PM on the west coast on a Saturday or Sunday, which I imagine is a lot tougher to take in viewers. Even as a skating fan I rarely catch the broadcast on TV because it’s a) pre-recorded and I’ve already watched it elsewhere and b) I’m rarely at home when they broadcast. Even Ice Network which is a paid streaming service has some minimal ads and I think it’s usuallt for Viking Cruises as well.
Japanese media sometimes publish viewership stats for competitions. I think last year they saw a dip in viewers (likely due to Yuzuru’s withdrawal) with the highest viewership recorded when Mao skated (I’d need to dig up the article to get exact %). For Worlds in Helsinki Men’s SP rating averaged 16.3% for Fuji TV with a peak of 25.1% during Yuzuru’s SP. I think the ratings were similar for Yuzuru’s FS at Rostelecom in October At 25.4%. The original article is no longer available so I’m not sure if they listed average for that event. Supposedly getting 15% during prime time is considered very good in Japan so clearly it’s popularity there is doing well in generating revenue. I notice that board ads also have Japanese ads (I have a fun time trying to guess what they are) and I know in Boston and Helsinki there were Japanese video ads playing in the arena. It makes me wonder if ad time during live figure skating broadcasts in Japan are extremely expensive.
I saw the same Prudential ad 5 times in an hour and a half. I counted.