That's a little tricky, though. If you go by "fans' eyes," there were a lot of lower-ranked skaters at the Olympics and Worlds that skated wonderfully. But they didn't score high on the ISU scale of values and so lost out to skaters who maybe had falls or who presented little choreography or coherent program.
It is a sport, so you have to go by the judges' markings following the IJS. But this is different from what the fans see and value.
So if expanding the sport is the main aim then change the IJS to more accurately reflect what fans value.