- Joined
- Mar 4, 2018
From Toyota's point of view, I don't think it's the currency of Karen's achievements that are what they care about. I don't think the ad is targeted especially at figure skating fans. Here she is equal parts hard-working athlete, talented superstar, pretty girl next door, and glamorous diva. Buy a Toyota and you can be just like her! (Or attract a girl friend that is just like her.)
I think Ashley Wagner would be a good choice to promote the Mirai. :yes:
Also Karen's sponsorship/ad is with the Southern California Toyota Dealers not with the brand as a whole so she is a good choice for this area and fits in with the branding message.