- Joined
- Feb 27, 2012
Also, the numbers don't reflect what other sports were being telecast during that segment of air time. Extra viewers might have joined in because Shaun White was defending his title that day, for example.
Nielsen is capable of minute-to-minute numbers. You'd better believe that network execs (and ad execs too, I suppose) pay a lot of attention to those.
And comparisons across networks in half-hour increments are a piece of cake ... so one sitcom can be compared to another on a different network, for example.