New Article on the Image and future of Skating in the WSJ
http://online.wsj.com/article/SB123870938255484175.html
http://online.wsj.com/article/SB123870938255484175.html
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One thing Mr. Chipeur doesn't typically discuss: his shiny costumes.
That same month, Skate Canada paired with Deeley Harley-Davidson Canada, a motorcycle distributor, to do a photo shoot with some of its female skaters sitting on Harley motorbikes.
Funny ...But attracting the football crowd could be a challenge for a sport whose fans routinely throw stuffed animals onto the ice as a show of admiration.
Maybe if some of the federations started pouring these marketing dollars into the skater's training expenses they would have better results that would make people watch no matter what they were wearing!
The gay community is a big audience for figure skating, I am not asking to be catered to, just don't alienate us! Not all gay men wear glitter, not all men who wear glitter are gay. Canada what are you thinking? :scratch:
I think the Canadian Fed. is encouraging Vaughn Chipeur to be macho, to become another Elvis S. I like Vaughn very much and think he will become a better skater, but he should focus on his skating and forget about promoting "Manliness". I hope the costumes don't go black and plain. Scott Hamilton's Olympic costume was so ugly. Guys"Don't go there".
I am not an expert in marketing, but isn't it counter productive by focusing your press release on what you "don't want people" to think about?
Maybe if some of the federations started pouring these marketing dollars into the skater's training expenses they would have better results that would make people watch no matter what they were wearing!
Great comment. I agree. There are many positives that could be emphasized, but are not.
and they approved of that blue and white dishrag of Chipeur?The comment that costumes should not have a lot of sequins or feathers or things hanging off the costume now explains the motivation behind catty comments made about Brandon Mroz at Skate Canada. Debbi Wilkes was on their skatebug broadcast with a recent Canadian skater (I don't remember who it was) and they were making fun of Mroz's costume. They called him a "poster child for what not to wear." Apparently his is a costume that is too gay looking and not appropriate for the new Skate Canada dress code.