His channel is focused on him just like any athlete's or celebrity's channel of this type is focused on its owner. The main difference is that his is strictly professional, we see him training and - hopefully in the future - performing, but we do net get stories of him eating, shopping, vacationing, attending theatres, partying etc. Not that there would be anything wrong with that or that there is anything wrong with those who do that in their social media. This is just to show that, yes, it is not more but much less self-obsessed than most of those you see around, even belonging to complete non-celebrities.
I think it'll be difficult to ever build a figure skating fanbase as dedicated as Hanyu, however maybe skaters who become celebrity personalities who were skaters (e.g. Adam Rippon, Torville and Dean) will be able to do well from getting engagement from those who are less acquainted with figure skating as a sport. That's the only thing I can see that will allow somebody to succeed in the way that Hanyu has, as purely in terms of figure skater appeal nobody can match him (except maybe Yuna Kim, but even then that's a big maybe). Other than that, in terms of domestic appeal somebody like Plushenko might appeal to Russian fanbases and gain youtube popularity that way.
), but he is truly one of a kind. Thank you, Yuzu 
