Figure skating has a glamour problem... and it's the biggest issue that needs tackled.
No. Figure skating has a marketing problem, borne out of an incredibly timid mindset.
Try this:
The Olympics will feature an international stable of daring young men attempting the most difficult jumps ever attempted! It's going to be a war!
vs.
The ISU is enforcing changes that inhibit the technical advancement of the sport, in order to promote skaters with pretty spins.
Which is going to put butts in seats?
Of course, I don't advocate for unattractive and uninteresting programs with no content other than jumps. But the cat is out of the bag on the quads. The ISU needs to quit fighting it and start promoting it.