Look, I know a bit about strategy because for many years I worked in The Boston Consulting Group. Having long-term goals is one thing - the company without the direction will likely sink. Having the long-term strategy the way the companies did it before: a thick document with 5 year financial projections, market shares by product and markets, etc. is another. It is only as good as your assumptions. While 20-30 years ago they could be quite solid, they make little sense now: the environment changes with accelerating speed. So that the key task today is to have the organization that while keeping its core values has the competences to remain excellent in the ever-changing environment from day one. Business (well, start-ups excluding) can hardly afford the stance that we might lose money the next couple of years but we have written an excellent strategy and we are sure that we shall be in the good black in 5 years.
And I have worked at several companies that have folded, and I saw the writing on the wall before most of the executives. And if Evgenia Medvedeva was a stock on the stock market i would buy a ton of shares.
And I have followed figure skating for over 25 years.